FALCON HEIGHTS, Minn.–SPIRE Credit Union has been honored with a 2022 Marketing Excellence Award from the Minnesota Credit Union Network (MnCUN).
The award recognized SPIRE for its digital marketing efforts to promote HomeAdvantage – a credit union exclusive resource for members looking to buy or sell their home, or just learn more about the process.
In January of 2022, SPIRE launched a digital sweepstakes campaign with HomeAdvantage to increase awareness of the program. For two months, anyone who registered for HomeAdvantage with SPIRE was entered to win the ultimate “winter in Minnesota” gift pack – a tundra YETI cooler filled with SPIRE branded mugs, scarves, mittens, hats, ice scrapers, and a custom cribbage board.
Over the duration of this campaign, more than double the number of members registered for HomeAdvantage, and 16% more closed on their loans compared to the same time period in 2021. Since 2015, SPIRE members have earned over $849,000 in HomeAdvantage Cash Rewards.
“I am proud of our team's collaboration on the unique campaign that promoted the HomeAdvantage program," said SPIRE President/CEO Dan Stoltz. "This program ultimately provides tools and resources our members can use to be successful in their homebuying process."