SANTA CRUZ, Calif.–Santa Cruz Community Credit Union (SCCCU) has been awarded a 2023 Diamond Award by the CUNA Marketing and Business Development Council for its newly designed website.
“I’m very proud of our marketing team for their efforts to build an easy-to-use and inclusive website that meets the needs of our members,” said Beth Carr, President/CEO of SCCCU. “Again, we’re so proud and honored to receive such prestigious recognition for our credit union.”
SCCU said its goal was to design a website representing its unique brand and reaching members along their financial journey. That journey might include a new car purchase, opening a checking account, using online banking or a digital wallet, or learning more about diversity, equity, and inclusion at SCCCU, the credit union said.
“The CEO’s vision was to be bold in our use of colors and images and to provide information about who we are and how our credit union supports Santa Cruz County and our communities,” stated Katie Fairbairn, chief experience officer. “Our website is the hub of all our digital transactions, so it was critical to create something user-friendly that reflects our brand in every word and image on the site.”