Space Coast CU Promotes Ashley to Director of Retail Services

MELBOURNE, Fla.–Space Coast Credit Union has promoted Michelle Ashley to Director of Retail Services. In her new role, Ashley will be responsible for the management of SCCU’s 13 branches and membership in Broward and Palm Beach counties in Florida. 

Ashley joined the credit union in 2007 as Manager of the Pines Hiatus branch. In this position, she built and led a team of high performing professionals, delivering memorable member experiences and impacting the lives of SCCU members on daily basis. Under her leadership, the Pines Hiatus branch was awarded SCCU Branch of the Month five times in one year for consistently achieving sales production goals and delivering high member satisfaction as measured by net promoter score. In recognition of her accomplishments, Ashley was promoted to the role of Branch Manager III overseeing two other branches.

SCCU said it places the highest strategic focus on developing mission focused leaders, and Ashley’s proven record of protecting members’ financial interesting is evidenced by a consistent Watchdog rating of 4.6 stars out of 5 for branches under her leadership.

In addition to her contributions at the branch level, Ashley has also played a key role during SCCU’s recent member systems upgrade, serving as a vital member on three separate teams dedicated to streamlining activity within branches and creating more efficient member service.

According to Ashley, a 15 year veteran in the banking industry, she is most proud of the individuals she has had a hand in developing who have moved on into leadership positions within the credit union.

“Michelle is a firm believer in promoting from within and continually develops her employees to their full potential,” said Heather Hickman, Senior Vice President of Retail Delivery. “Her contributions have been significant, and throughout the years Michelle has demonstrated a solid ability in taking on and completing initiatives that have provided positive impacts for our members.”