LAKE JACKSON, Texas--TDECU is strengthening its commitment to excellence in Member Service in Victoria and the historic Crossroads region of Texas with the announcement of Marina Rivera as Market President.
A familiar face to many TDECU Members, Rivera, a Victoria native, brings a wealth of expertise and a deep connection to the community.
During her initial tenure at TDECU from 2005 through 2021, Rivera was instrumental in establishing the beloved Victoria Mall location as its first manager. Her leadership skills led to her promotion as market director for the region, where she played a crucial role during several mergers, acquisitions, and expansions. After further honing her expertise in executive roles at another financial institution, Rivera is returning to TDECU to assume this pivotal leadership position, bringing with her extensive experience and a deep understanding of the TDECU Member journey.
“Victoria is my hometown, and I have witnessed its historic growth and how TDECU has helped make that happen,” said Rivera. “What I’m most proud of, however, are the meaningful relationships I’ve built within the community. Whether it's helping someone establish credit to buy their first car or assisting with a plan to save for a down payment on a home, I’m committed to being there every step of the way.”
TDECU Chief Growth Officer Josh Brian expressed confidence in Rivera's ability to lead the organization in the region.
“There is no one better to represent TDECU in the historic Crossroads region than Marina,” said Brian. “Her intimate knowledge of these communities, and how they are growing will be invaluable as this credit union continues to grow.”