ARLINGTON, Texas – Texas Trust’s home equity loan campaign has received a silver Davey Award from the Academy of Interactive and Visual Arts (AIVA).
The four-color posters and billboards were created by Tractor Creative in Lorena, Texas. The collateral was recognized among 3,000 entries for its creative design and copywriting that cleverly conveys why consumers should turn to Texas Trust for a home equity loan.
The collateral portrays six real-life scenarios showing how home equity loans can transform lives and help people reach their dreams. Ranging from renovating a home kitchen to dental implants to building a pool, paying for college, getting out of debt, or installing a new roof, the brochure was not only award-winning but effective, enabling Texas Trust to grow its home equity lending portfolio, the credit union said.
“This award validates the creativity and value that we saw in this approach,” said Shelly Carlson, vice president of marketing for Texas Trust Credit Union. “Tractor Creative designed a campaign and collateral that captured attention and generated results.”