ARLINGTON, Texas – Texas Trust Credit Union has named Fred Trusty Senior Vice President of Marketing.
With a background in hospitality working for highly acclaimed brands such as Ritz-Carlton and Walt Disney, Trusty knows how to create memorable customer experiences that resonate and connect with people, both in person and online. Coupled with his experience overseeing a digital transformation at Redstone Federal Credit Union, one of the largest credit unions in the U.S., this will aid Texas Trust in reimagining its brand experience across every facet of the credit union.“While we enjoy a strong connection with current members, we realize that our marketing approach needs to improve around a digital lens,” said Ron Smith, Chief Growth Officer of Texas Trust Credit Union. “Fred’s experience in consumer branding and digital marketing will help us align our processes and technology to become a more digitally focused credit union.”