TAMPA, Fla. – Trax Credit Union won three national Diamond Awards from the CUNA Marketing & Business Development Council.
Trax won awards for the following projects:
- “Just Go” Brand Awareness Campaign
- Check Off your Goals Credit Card Balance Transfer Promotion
- “Home Appreciation Celebration” Home Equity Promotion
The credit union’s Just Go campaign received a Diamond Award in the Brand Awareness category. The auto campaign focused on working with members
side-by-side throughout their financial journey - both physically into the vehicle they want and financially where they plan to be.
The CHECK OFF Your Goals campaign received a “Category’s Best” Diamond Award in the Complete Campaign category. This campaign offered a low-rate credit card balance transfer opportunity to help members resolve to get financially fit in the new year.
The Home Appreciation Celebration campaign received a Diamond Award for the Complete Campaign category. This campaign educated members about rising house values and promoted home equity loans.
“Trax is dedicated to helping members reach their full potential. Marketing initiatives play a vital role in getting the right information - to the right member - at the right time. The Trax team appreciates the recognition from industry peers as we help even more members Make the Journey Count.” – said Jessica Stevenson, SV-marketing.