SAN DIEGO – USE Credit Union has named Paris Chevalier Chief Experience Officer.
In this role, she is responsible for the complete member experience, including marketing, brand strategy, channel delivery (retail, call center and digital banking) and deposit product management, the CU said.
“I’m thrilled to have Paris on board to help take us to the next level of success in serving our members and helping them to realize their dreams,” said USECU President and CEO Jim Harris. “She has a fantastic track record and is well known in our industry as a creative and strategic leader who is 100% committed to the credit union movement and our member-first philosophy.”
Prior to joining USECU, Chevalier was Chief Marketing Officer for Xceed Financial Credit Union, a nationwide workplace credit union, where she was responsible for all aspects of the Credit Union’s brand and culture. Prior to that, she held marketing positions at Kinecta Credit Union and a marketing firm in New York where she worked with Fortune 500 clients.