MADISON, Wis.–UW Credit Union plans to open its newest branch in Bay View. The branch is will at 115 W. Oklahoma Ave. at the southwest corner of W. Oklahoma Ave. and S. Chase Ave.
Bay View will bring UW Credit Union’s total branch count to 30, with its Milwaukee-area footprint now encompassing nine individual branches. It marks the credit union’s second location in the city of Milwaukee beyond the University of Wisconsin-Milwaukee campus branch, UWCU reported.
UW Credit Union said it focuses its expansion efforts on areas where the bulk of its members reside, with an eye to where University of Wisconsin system students settle post-graduation. When a strong demand for another downtown branch surfaced, Bay View topped the list of member requests, the CU said.
“We go where our members go,” said Bay View Branch Manager Ian Marlette. “As more UW System alumni head to the Milwaukee area, it’s an exciting opportunity to join growing urban communities. I lived in Bay View for several years, so it already feels like home.”
As self-service banking technology evolves, the newest branch will include a paperless drive-up featuring ITM technology, enabling members to conduct drive-up banking transactions 24 hours a day, seven days a week. Users can press help to connect with a specialist during lobby hours or stop inside the branch to meet with a specialist, according to UWCU.
Much like the credit union’s Franklin branch, the Bay View location will serve a greater population of Spanish-speaking members. Bilingual financial specialists and tellers will be available and digital teller transactions include a Spanish language option.
UW Credit Union plans to host a community celebration at the new branch. The free event, which coincides with National Ice Cream Month, will include local Purple Door Ice Cream, prizes, a photo booth, and a visit from The Famous Racing Sausages.
There will also be a giveaway with a chance to win a Brewers VIP Gameday Experience.