ANN ARBOR, Mich – The University of Michigan Credit Union has named Donna Doleman Dickerson Vice President of
Brand and Community Development.
In this role, Dickerson will lead marketing, communications, financial education, community development, and innovative product design
to meet the needs of its members, businesses, universities, and communities that UMCU serves.
Dickerson brings over 20 years of marketing expertise to UMCU. Most recently, as
the first Chief Marketing Officer at GreenPath Financial Wellness, Dickerson developed and
implemented scalable business growth strategies and people-centered activations, broadening
its reach and creative transformative impact. Dickerson also built and led successful marketing teams at Ann Arbor SPARK, Pfizer, and Detroit Medical Center, as well as consulted with many tech-based startups in Michigan during her
time with the Small Business Technology Development Centers.
Dickerson earned her Bachelor of Science in Health Care Administration from Florida A&M
University and her Master of Business Administration from the University at Buffalo School of
Management at the State University of New York. Dickerson is also a Certified Diversity
Professional, CDP.
“I am honored to join the UMCU executive team under Tiffany Ford’s leadership. This is truly a
dedicated team and group of leaders who share a passion for the people-helping-people
mission. It is clear that the team embodies UMCU’s values daily as a member-focused financial
institution, reinforcing its purpose of creating a stellar member experience. I will build on the
foundation of UMCU’s brand to offer our members exceptional services and innovative
products that help them achieve their personal financial goals,” Dickerson stated