ENDICOTT, N.Y. – Visions Federal Credit Union was awarded the Business Development Efforts award for its 2021 Business Services Suite campaign, as well as the Diamond in the Rough award for the Tompkins County Debit Card Contest, as part of the CUNA Marketing & Business Development Council’s Diamond Awards.
This year’s Diamond Awards competition received 1,195 entries – 86 credit unions won Category’s Best Awards and 262 won Diamond Awards.
“Diamond Awards are the gold standard of achievement in credit union marketing and business development,” said Marella Nardotti, chair, Diamond Awards, and VP of marketing at NextMark Credit Union. “Inventiveness in effectively achieving and exceeding objectives is what these awards honor.”
The “Diamond in the Rough” award recognizes campaigns with a big impact on a limited budget. Visions was new to Tompkins County and the Southern Tier, so the credit union put together a contest that would raise awareness through community involvement. A photo contest invited entries from residents that showed off Tompkins County scenes. The winning image appeared on a debit card available exclusively at the new Ithaca branch.
Another campaign won in the “Business Development Efforts” category. The campaign sold Visions Business Services Suite in a unique way that included mailings targeted at small business owners. They received direct mail at work and at home, each with their own messaging. As an incentive for signups, Visions made donations to local Chambers of Commerce for each account opened.