OLYMPIA, Wash.– Hockey fans have 250 more reasons to cheer for goals made by the Kraken at each game, after WSECU announced that as part of a broadcast sponsorship with ROOT SPORTS,it is donating $250 to the Boys & Girls Clubs of Washington State for every regular season goal made by the Seattle Kraken.
“We wanted to be a part of the excitement for our latest professional sports team," said Ann Flannigan, VP of public relations for WSECU. “Working with ROOT SPORTS allows us connect with the huge fan base the Kraken has already built and use that opportunity to give back to an organization that does incredible work supporting kids.”
The Boys & Girls Clubs of Washington State make it their mission to enable all young people to reach their full potential as productive, caring, responsible citizens. They serve 75,000 participants at more than 150 locations across Washington, the credit union said.
WSECU said it has a history of partnership with individual Boys & Girls clubs, especially those in Thurston and Spokane Counties. This new, expanded relationship with the statewide organization will help provide even more support across the network of clubs to impact more kids, Flannigan added.
When WSECU approached the Boys & Girls Clubs of Washington State with the donation idea, they jumped at the opportunity.
“Our new partnership with WSECU in the Kraken’s inaugural season is an especially good fit because of the Boys & Girls Clubs' commitment to promoting a healthy and active lifestyle for young people,” said Katya Miltimore, Executive Director of the Boys & Girls Clubs of Washington State. “It’s fantastic to collaborate with a community-minded business like WSECU.”
In addition to a donation-per-goal, the season-long sponsorship with ROOT SPORTS will include a new television commercial for the credit union, WSECU’s first. It debuted in January, playing during Kraken games.
WSECU noted this is not the first time it has combined professional sports and giving back. Its longstanding Teacher of the Week program highlights educator excellence and awards teacher grants as part of a partnership with 710 ESPN Seattle, MyNorthwest.com and the Seattle Mariners.
The Kraken scored 101 goals as of their Jan. 17 game, averaging just under three goals per game for over $25,000 in donations from WSECU. Maintaining this average, the credit union estimates that Kraken goals will prompt over $56,000 in donations for the Boys & Girls Clubs of Washington.