PASADENA, Calif.–Wescom Credit said its support of diversity, equity and inclusion (DEI) has included $18,500 being donated to various partnerships and sponsorships in 2023.
These included:
- Black History Month in February. Wescom matched $1,000 in sales at each of three Black-owned independent bookstores.
- AAPI Heritage Month in May. Through Wescom’s generous $3,000 donation in honor of Asian American & Pacific Islander (AAPI) Heritage Month, the USC Pacific Asia Museum was able to provide free admission to all patrons the entire month of May. Wescom matched $1,000 in sales at each of three AAPI-owned neighborhood coffee and tea businesses.
- Pride Month in June. Wescom supported three LGBTQIA+-owned local businesses by matching $1,000 in sales for each.
- Hispanic Heritage Month in September/October. Wescom sponsored the Riverside Art Museum and The Cheech Center's First Sunday free admission event on Oct. 1st through a donation of $2,000; matched $1,000 in sales at three Hispanic and Latino-owned small businesses, and partnered with “LA In A Minute” to highlight Los Angeles’ Hispanic History in two videos.
“Our #WescomKindness events allow us to connect with people throughout the communities we serve and enrich their lives on a more personal, meaningful level,” said VP-Marketing Tamar Atamian. “Supporting minority-owned businesses and institutions that spotlight the diversity and rich heritage of under-represented Californians is important to Wescom and we will continue to look for opportunities to reflect our commitment to fostering a culture of diversity, equity, and inclusion.”