Westerra CU Introduces New Financial Literacy Program

DENVER–With the 2024-25 school year beginning this month, Westerra Credit Union said it continues its commitment to local schools through several initiatives, including the launch of the Westerra Financial Literacy (WFL) Program.

“The goal of our WFL Program is to empower members, local schools and the greater Denver community with resources and education to navigate our constantly changing, and sometimes confusing, financial times,” VP-Corporate Communications Kristina Shaw said in a statement. “Also, since we know our members and community learn in different ways, the WFL specifically features diverse learning methods, including virtual seminars, in-person presentations and digital tools.” 

As part of WFL, Westerra said it has teamed up with Zogo, an app that offers bite-sized lessons and interactive quizzes on various financial topics. It is open to members and non-members, with users earning “Pineapple Points” based on how many modules they complete. These Points then can be traded in for gift cards and other incentives. 

In addition to the digital financial literacy experience, Westerra said it will continue to offer virtual and in-person seminars; one-on-one coaching sessions; and classroom-based presentations about financial literacy. This includes the popular “Money Matters for Kids” presentation, which reached over 874 students in more than 10 schools last year. To request a presentation, which is now available in Spanish.

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