LAKEWOOD, Colo.–Westerra Credit Union celebrated its new, more modern brand and Digital First strategy with a “New Brand Mixer” event at its Green Mountain branch.
Held in collaboration with West Metro Chamber, guests were treated to refreshments and giveaways, as well as an official unveiling of the new outdoor sign with Westerra’s updated logo. Attendees who spoke at the event included President and CEO Jay Champion; Charley Able, City Council Member; Scott Earl, CEO of Mountain West Credit Union Association; Madison MacDonald, West Chamber vice president, and Wade Paschall, chief marketing officer of Westerra.
“From Westerra’s redesigned, easy-to-use website to the upcoming launch of the new digital banking system and more, the credit union has been busy refreshing its brand and developing new tools to help members prosper, while continuing its commitment to the community,” the credit union said.
“We are excited to celebrate these milestones with local leaders and businesses who have supported us so much through the years, Westerra’s executive team and board members,” said Champion. “This is such an exciting time at Westerra and we could not think of a better way to celebrate than with all of the people who have supported our Digital First transformation.”
Westerra said milestones include the elimination of all overdraft fees, as well as nearly all fees since the start of the pandemic. Instead of charging fees when members are having challenges making ends meet, Westerra said it is focused on providing tools to help members monitor accounts and more easily manage finances.
Reinvestments Made
Westerra said it also continually reinvests back into the organization to develop improved digital solutions and experiences, launching an online interface on its new website that enables people to open a spending account in just five minutes. The credit union also reduced the time to apply for a mortgage and added text messaging fraud alert technology. At the same time, the credit union said it remains committed to helping members personally in branches and by phone with a top-notch service experience.
Late last year, Westerra reported it added new products focused on the environment and community with options to make energy efficient home improvements affordable, new mortgage products to help members take full advantage of the low interest rate environment, and new commercial loan products to serve more local businesses.