LIVONIA, Mich.--Zeal Credit Union has named Srinivasa “Sastri” Siravuri Chief Experience Officer (CXO).
In his new role, Sastri will spearhead the Credit Union’s efforts to elevate and enhance the overall member experience journey across all touchpoints.
Sastri brings a wealth of experience and industry insight to Zeal Credit Union. His visionary and strategic leadership has been instrumental in shaping the credit union landscape. At Zeal, Sastri will focus on optimizing the member journey, enhancing member satisfaction, and driving engagement to ensure Zeal members take full advantage of cutting-edge solutions.
“Sastri brings a great deal of knowledge and experience in strategy, technology transformation and digital innovation,” said Julie Kreinbring, President/CEO of Zeal Credit Union. “His expertise and passion for the perfect experience make him the ideal leader to elevate our member experience across all channels”.