THE 'tude

Credit union leaders have a lot on their plate, from growing membership to streamlining operations and increasing profitability, while navigating an evolving marketplace made more complex by factors such as increased regulatory scrutiny, the digitization of lending services, and the need to resonate with millennials.

The period between August 2008 and August 2009 has been described by some credit union individuals as one of the most difficult times for the industry.

Widely publicized data breaches at major retailers have opened everyone’s eyes to the threat of fraud on their credit and debit card accounts.

The economic downturn of 2008-09 hit Nevada’s economy hard, and in its stir many of One Nevada Credit Union’s 77,000 members found themselves underwater on their mortgages and deep in personal debt.