05/07/2019 09:39 pm
MIAMI BEACH, Fla.–In the credit union business, the focus is overwhelmingly on the word “credit. But that’s the wrong word in the name on which to focus, according to one person, who was outspoken in challenging all kinds of other traditional assumptions, as well including why CUs should think “small,” why the marketing funnel should be turned upside down, what it means to lead, and more.