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thumbnail_Jeremy Pinard-Vantage West Credit Union

Jeremy Pinard

thumbnail_Hoyle, Rob 2

Rob Hoyle

Thinker Outthinker

Digital Strategy

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MSUFCU Maxim

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MADISON, Wis.—Many credit unions really do the same work of Community Development Financial Institutions (CDFI), but simply don’t have the formal designation. And yet that designation, say a handful of leaders running CDFI-certified CUs, makes all the difference within the communities they serve, with their staff, members and the bottom line.