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TUCSON, Ariz.–The credit unions that will be the “winners of tomorrow” have something in common, and it isn’t asset size, according to a panel gathered here that also offered its thoughts on everything from soothing pain points to people with thin credit files to what “goes a long way” with members.

TUCSON, Ariz.–Myths and assumptions around “debit-prefers” and “debit-defers,” what the psychology of member behavior means, and why some credit unions are really prospering, and other lessons from research just released by Co-op Solutions and EY were all shared during a panel discussion here.