THE market

OSHKOSH, Wis.–Verve, a Credit Union, is reporting that since January 2013 it has added more than more than $2.5 million to its loan portfolio using social media. The loan lead generation solution was provided by Chatter Yak!, an Oshkosh, Wis.-based CUSO. 

DES MOINES, Iowa– With marketers facing pressure to adapt to ever-changing marketing methods and technologies–in addition to compliance demands– PolicyWorks has published a new white paper, “Pull Together for Creative, Compliant Marketing.” Cindy Williams, VP-regulatory compliance, said the paper reflects the need for an “all hands on deck” approach to credit union marketing, adding that where marketing is often seen as an afterthought, compliance with regulations can easily be overlooked.

ATLANTAFMSI, a workforce optimization solution provider, has entered into a strategic partnership with staffing acquisition experts myStaffingPro and the DeGarmo. The result will be an all new employee acquisition solution designed specifically for banks and credit unions, the company said.

CHARLOTTE, N.C./INGLEWOOD, Calif.–– Business Data, Inc., which provides outsource delivery solutions for web, print/mail and archive, has partnered with Virtual Strongbox, Inc., a  provider of financial data security, to jointly develop, market and deploy secure online document and file exchange solutions for BDI’s clients.

ATLANTA--VSoft Corporation, a global provider of information and technology solutions for financial institutions, said that Corporate America Credit Union has selected its core processing platform, CoreSoft, which will provide functionality, flexibility and operational performance to better serve its membership.