THE feature

SEATTLE–No one cares how good you or your credit union used to be. But there are four things you can do to make them care about you and your credit union as a "hero," according to one person.

SEATTLE–In an “Alexa-fied” world, credit unions must recognize that the digital lifestyle is “rewriting the rules of innovation” around numerous key “ubertrends,” according to one person.

TUCSON, Ariz.—Vantage West Credit Union is using a rapper in its advertising and employing a unique website to promote doing business locally.

LAKE FOREST, Ill.– The word “checking” is “going the way of the word “slide rule,” according to a new analysis that offers a number of “startling” insights into how the checking account market is changing in the U.S.

SUNNYVALE, Calif.—One credit union is giving back an average of $1,602 in member benefits per household annually, the highest giveback among all credit unions in a CUNA analysis.

WASHINGTON—The European Union’s General Data Protection Regulation (GDPR) rule will likely have credit unions evaluating just how many members they have in the E.U., while they also need to be talking with vendors about the new law.

PHOENIX—When it comes to turning around the fortunes of a struggling credit union, if the CEO is not paying close attention to the organization’s culture, all the strategies and tactics in the world won’t make any difference, says Jane Dobbs.

LAKE FOREST, Ill.—A shift in bank behavior has led to a “strategic grab” by credit unions, according to one analyst’s analysis of the latest data.

TAMPA, Fla.—Credit unions face a tough decision regarding the popular remote deposit capture–accept more fraud losses or make a policy change that could impact member service.