THE feature

RIVERSIDE, Calif.–Altura Credit Union is reporting impressive growth figures it is attributing to a Millennial-led campaign to focus on Millennials, auto lending, and a tough decision it made to pull back on shared branching.

ST. PETERSBURG, Fla.—A big shift in rewards programs is occurring, according to one payments expert, who says that if credit unions fall behind the trend they could find their plastic shoved to the bottom of wallets.

METAIRIE, La.—Thanks largely to an injection of secondary capital, Jefferson Financial FCU last year increased earnings 147.1%—with the majority of the growth occurring in the final quarter.

BOSTON—One analyst believes there is a big opportunity for credit unions to be found in Baby Boomers and home equity loans.

COLUMBUS, Ohio—One CEO says her credit union has had enough of the demand letters she is calling “extortion” related to website accessibility requirements under the Americans with Disabilities Act (ADA) that are hitting CUs across the country.

PLANTATION, Fla.—The FCC’s repeal of net neutrality rules may widen the competitive gap between credit unions and banks, and present a real challenge to the future of the movement, asserts one person.

ARVADA, Colo.—Sundie Seefried has always said that taking on pot banking is not for the faint of heart. Now, with Attorney General Jeff Sessions’ decision to rescind an Obama Administration policy of non-interference with marijuana-friendly state laws, there are some new palpitations.

CLARK, N.J.—One New York City taxi medallion lender believes the value of medallions here has bottomed out and that prices are beginning to slowly climb as cab drivers who left to join Uber aren’t seeing the pay increases they had anticipated.

ST. PETERSBURG, Fla.—While the Me Too movement has led many women to come forward with allegations of sexual harassment against public figures, one HR expert wonders what is happening to women from abusers who are not in the spotlight—including credit union executives.