After a long pandemic lockdown of more than a year now, thanks to a virus, what better way to boost awareness of credit unions than to go viral?
THE 'tude
Old wounds can take a long time to heal in Credit Union Land. Especially when some still argue they were self-inflicted.
Over the last year I have had the privilege of serving as a member of the Michigan league’s/CUSG’s Diversity, Equity & Inclusion (DEI) team.
For many institutions, particularly credit unions, maintaining compliance with anti-money laundering (AML) regulations is resource intensive, requiring not only tens of millions of dollars in budget but also additional employees to provide manual oversight.
The last year and a half have been a key catalyst in digitizing the member experience for many credit unions over the last year.
The discussion was titled “Hell No, We Won’t Go…Away,” and it was targeted toward and attended by the leaders of smaller credit unions who believe they face a list of challenges longer than a CVS receipt, but most of all they believe in themselves.
Take a survey in a church, and you’ll conclude the evidence is clear--Americans remain believers.
The coronavirus pandemic of 2021 and 2021 may be forever remembered for the mask wearing, but what you and credit unions should be be paying attention to is everything the pandemic has unmasked.
The member handed a worn and faded paper membership card to the teller that she didn’t recognize, although the words “Credit Union” could still barely be made out.
The U.S. credit union system is a citizen-based, community-rooted network that reaches one in every three Americans.